Our Story
L\S Studio was born to deliver world-class consulting and strategy services to upstart brands, creators, and studios. You have the vision. We bring the infrastructure with brand development, GTM strategy, sourcing, operations, and retail growth. Wherever you are in the journey, we close the gap between idea and revenue.
Our Team
Samantha brings extensive experience across wholesale, product development, pricing strategy, distribution, and operational planning.
With a background spanning wellness, fitness, and consumer products, she has helped support launches, scale wholesale growth, navigate freight and 3PL relationships, and build the structures needed to bring products to market and support long-term growth. Her work sits at the intersection of commercialization, operations, and strategic expansion within the US and internationally.
Samantha Lee
Co-Founder
Oliver Shuttlesworth
Co-Founder
Oliver is a serial entrepreneur and has successfully sold two consumer product companies.
A seasoned founder, international brand builder, and creative executive, Oliver has built and exited two consumer brands across personal care and CPG. He now brings his full-cycle experience across brand and product development, fundraising, distribution, and creative direction to founders who want to get it right the first time. His work brings together vision, brand clarity, and growth-minded execution.
Our Guiding Principles
Form
A brand requires shape. Form is the discipline of getting the fundamentals right before anything else begins.
Edge
You don't build breakout brands by playing to the middle. Edge is a commitment to a unique point of view.
Velocity
Speed is a competitive advantage. Never reckless, but with the conviction to move before perfection is possible.
Proof
Every recommendation L\S Studio makes is grounded in what's actually worked in the market, at scale.
Rigor
Every assumption is stress-tested, every number is checked, and every recommendation is earned.
Craft
The details are the work. Craft signals that someone gave a damn at every level, and consumers can feel it.