Our Story
Great brands rarely stall because of the idea. They stall when the strategy, sales channels, and operational systems behind the idea are not built to scale.
L\S Studio was built to close that gap.
We partner with premium consumer brands, creators, and wellness businesses across retail, e-commerce, Amazon, sourcing, and operations to help unlock their next stage of growth.
Our Team
Samantha brings extensive experience across wholesale, product development, pricing strategy, distribution, and operational planning.
With a background spanning wellness, fitness, and consumer products, she has helped support launches, scale wholesale growth, navigate freight and 3PL relationships, and build the structures needed to bring products to market and support long-term growth. Her work sits at the intersection of commercialization, operations, and strategic expansion within the US and internationally.
Samantha Lee
Co-Founder
Oliver Shuttlesworth
Co-Founder
Oliver is a serial entrepreneur and has successfully sold two consumer product companies.
A seasoned founder, international brand builder, and creative executive, Oliver has built and exited two consumer brands across personal care and CPG. He now brings his full-cycle experience across brand and product development, fundraising, distribution, and creative direction to founders who want to get it right the first time. His work brings together vision, brand clarity, and growth-minded execution.
Our Guiding Principles
Form
Strong growth starts with structure. We build the commercial, operational, and strategic foundation brands need before they scale.
Edge
Breakout brands are not built by copying the category. Edge is a clear point of view, backed by strategy that can sell.
Velocity
Speed matters, but only when the foundation is strong. We help brands move quickly without creating operational chaos.
Proof
Every recommendation is grounded in what has worked across real brands, real channels, and real market conditions.
Rigor
Every assumption is pressure-tested, every margin is reviewed, and every recommendation is tied to commercial reality.
Craft
The details are the work. From pricing to pitch decks to fulfillment, every touchpoint should feel considered, credible, and built to perform.